Digital Acquisition and Retention Manager - PEI

London, England, United Kingdom · Marketing

Description

This is a new role for a digital marketer with particular bias for SEM (SEO & PPC) and how these channels must be managed to optimise customer acquisition and retention.

The ideal candidate will have a strong understanding of the technical and operational elements of SEO and PPC, however this is not a “techie” role. We work with a number of agencies/consultants (SEO, PPC, analytics) who will have the in-depth technical expertise to draw upon. You need to be able to effectively manage those agencies (along with budgets) alongside their own work to achieve our commercial objectives. So you will need to build an understanding of our business, markets and customers, as well as our internal systems and processes, to be able to develop and drive a SEM led customer acquisition and retention strategy, covering:

We envisage that the right person in this role will quickly grow to become seen as a digital marketing expertise within the business, and so will be able to input into other important aspects of digital marketing: CRO, social media, analytics, UX.

This is an outstanding opportunity for someone who relishes a greenfield role in a growing publishing and events business and take ownership of SEO digital marketing processes and help define the overall strategy.

Accountabilities and responsibilities

Core tasks

Organic Search Optimisation

Work closely with our SEO agency to ensure we continually optimise our sites for search to improve rankings, traffic and conversion. This will involve overseeing the implementation of agency recommendations along with your own, including:

PPC

Reporting and stakeholder relationships

Job Title: SEO Manager

Line Manager: Head of Subscriptions Marketing

Department: This role sits within the Marketing Department and will require a close working relationship with subscriptions and events marketers in all offices (London, New York and Hong Kong)

Campaign geographical remit: Global – with a heavy bias toward US and UK.

Direct reports: None

Internal stakeholders: Head of Content, Global Head of Events Marketing, Journalists, Conference Producers, Research and Analytics Director.

Requirements

Benefits

PEI has a long-standing reputation for premium brands - we care about substance and quality. This is what sets us apart from our competitors – and has enabled our business to enjoy dramatic growth year on year. But there is still huge potential to grow more – that’s where you come in.

It is the quality of our people that drive our business forward. They are smart, ambitious, creative and committed. You will work in a bunch of people who understand the value of teamwork yet desire to make a personal impact; who are passionate and energetic about what they do and support each other to deliver excellence; who want to differentiate themselves from the pack by delivering outstanding and innovative campaigns. We provide an exciting career opportunity where personal growth and advancement is aligned to the rapid growth of our award-winning business.

This is not a marketing factory. You will not be a cog in a wheel. Marketing careers at PEI are real and responsibility and accountability start from day one. We expect big things from our people. And in return you will have an excellent opportunity for swift career development, genuine recognition and financial reward within a highly successful global media company.

For more information about PEI, visit:

www.thisispei.com

And to see one of our brand websites, visit:

www.privateequityinternational.com

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